Weekend Werkshops
The Blueprint to Brand Success: Budgeting, Content, and Fan Engagement
Season 2, Episode 6
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1h 26m
An insightful workshop hosted by Montana White, featuring special guest Brian “BWRIGHTOUS” Wright, Founder of award-winning Six Degrees Creative, recognized by Ad Age as Small Agency of the Year.
Renowned for elevating brand appeal, Brian has collaborated with esteemed clients like Krystals, Lil Baby, Doja Cat, Big Boi, Metro Boomin, and Mike Will Made-It. His projects include the Butter.ATL x Krystal restaurant fusion, Big Boi’s Budweiser tall boy launch custom gas station, and Doja Cat’s drone show. With a Bachelor of Business Administration in Marketing from Morehouse College, Brian draws on diverse marketing disciplines to help brands and individuals craft compelling identities.
In this workshop, Brian will discuss developing a standout personal brand, strategic advertising budget allocation, creating engaging content, amplifying brand reach through collaborations, and cultivating loyal fanbases.
Key Topics:
* Developing a Personal Brand
* Strategic Advertising Budget Allocation
* Content Creation for Maximum Engagement
* Collaborations and Partnerships
* Cultivating and Engaging a Loyal Fanbase
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